Selected experience

Cross-functional work across commercial growth, partnerships and talent.

My career has evolved from entrepreneurship, recruitment and workforce management into broader business development and commercial growth leadership across international and remote environments.

12+
Years across business development, acquisition and growth
10
MENA markets covered in regional acquisition activity
1,000+
Traders onboarded through growth and education initiatives
360°
Commercial approach from research and outreach to conversion

What clients hire me to do

Business & Commercial Growth

  • Business Development
  • B2B Sales
  • Client Acquisition
  • Sales Strategy
  • Commercial Strategy

Partnerships & Relationships

  • Strategic Partnerships
  • Relationship Management
  • Business Growth
  • Lead Generation

Talent & Workforce

  • Talent Acquisition
  • Global Recruiting
  • Recruitment Strategy
  • Human Resources
  • Workforce Management

Digital & Technology

  • Digital Marketing
  • SEO
  • AI-Powered Search
  • Fintech
  • Web3
  • Community Management

Leadership & Entrepreneurship

  • Strategic Planning
  • Business Strategy
  • Entrepreneurship
  • Business Operations

A commercial operator with hands-on execution, not only planning — able to own lead generation, partnership outreach, campaign structure, content direction and weekly reporting.

Current roles

Concurrent leadership, freelance, entrepreneurial and volunteer work.

These engagements run concurrently. Each role is labeled to distinguish full-time, freelance, entrepreneurial and volunteer responsibilities.

  1. 2016 → Present

    Nehal Salah & Co.

    Owner

  2. 2025 → Present

    Binance

    Binance Angel

  3. Aug 2026 → Present

    WePrep

    Business Development Manager

  4. Sep 2026 → Present

    SocialHook Media

    Talent Acquisition Manager

  5. Sep 2026 → Present

    Adwordix LLC

    Business Development Manager

B2B Client Acquisition & Commercial Growth

Adwordix LLC

Business Development Manager

Sep 2026 – Present

Freelance • Remote • United States

Leading B2B business development and client acquisition, managing the commercial journey from prospect research and lead generation through outreach, qualification, sales conversations, negotiation, conversion and client onboarding.

  • B2B client acquisition, business development and sales strategy
  • Lead generation, strategic partnerships and client relationship management
  • Digital marketing solutions, SEO and AI-powered search solutions
  • Google Ads and conversion-focused digital growth

Global Recruiting & Talent Management

SocialHook Media

Talent Acquisition Manager

Sep 2026 – Present

Full-time • Hybrid • Riga, Latvia

Responsible for talent acquisition and global recruiting, supporting the company’s hiring needs and identifying qualified international talent.

  • Talent acquisition and global recruiting
  • Talent management and candidate sourcing
  • Recruitment strategy and workforce development

Business Development, Partnerships & Growth

WePrep App

Business Development Manager

Aug 2026 – Present

Freelance • Remote • Singapore

Responsible for business development, client acquisition, partnerships and commercial growth for WePrep.

  • Business development and B2B acquisition
  • Sales and strategic partnerships
  • Client relationship management and commercial growth

Web3 Community Leadership & User Education

Binance

Binance Angel (Volunteer) — MENA

Aug 2025 – Present

Freelance / Volunteer • Remote

Selected community leader within the Binance Angels program, supporting Binance users and community engagement across the MENA region. This is a volunteer role, not paid employment.

  • Community management and engagement
  • Web3, cryptocurrency and user education
  • Regional community support across MENA
See this work on X →

Entrepreneurship, Business Growth & Workforce

Nehal Salah & Co.

Owner

Apr 2016 – Present

Full-time • Entrepreneurial

A long-term entrepreneurial foundation spanning business development, recruitment and talent acquisition, human resources, growth strategy, client acquisition, marketing, business operations, consulting and workforce management.

  • Recruitment and talent acquisition across tech, BPO, fintech, sales and operations
  • Advisory on workforce planning, business growth and market expansion
  • Employer branding frameworks and sourcing methodologies
  • End-to-end client relationship and project delivery

Earlier & additional experience

Selected roles that show the wider foundation across acquisition, recruitment, customer operations, marketing, fintech and regional business growth.

B2B Services, Recruitment & Outsourcing

Backbone Business Support

Business Development Manager

2026

Business development across recruitment, HR outsourcing, payroll administration, organisational development and business support services in Egypt and GCC markets.

  • Client acquisition for recruitment, HR outsourcing and back-office services
  • Full BD lifecycle: prospecting, qualification, proposals, negotiation, closing
  • Relationships with startups, SMEs and enterprise organisations
  • Clearer service positioning and LinkedIn-led B2B outreach

Regional Acquisition & Merchant Growth

Taager.com

Business Developer & Acquisition Team Lead

2025 – 2026

Merchant acquisition, media-buyer recruitment and partner sourcing across ten MENA markets, supported by repeatable outreach and lead-generation frameworks.

  • Markets: KSA, UAE, Qatar, Iraq, Jordan, Lebanon, Egypt, Morocco, Tunisia, Algeria
  • Scalable sourcing, qualification, outreach, onboarding and growth flow
  • High-volume acquisition campaigns with quality-first qualification rules
  • Close work with commercial, marketing and operations teams

Trader Onboarding & Growth

SGC Trading

Digital Marketing Manager & Recruitment Officer

2023 – 2024

Combined customer education with acquisition execution, contributing to onboarding more than 1,000 traders through awareness, education and community activity.

  • Awareness, education, acquisition, community and retention levers
  • Digital campaigns and community development
  • Recruitment campaigns supporting company growth

Launch Awareness & User Acquisition

YOUWHO

Digital Marketing Manager & Official Promoter

2024 – 2025

Promotional logic for platform launch, audience targeting and conversion-focused digital promotion supporting early growth.

  • Launch awareness and audience familiarity
  • Targeting, messaging angles and conversion focus
  • Community growth, engagement and retention messaging

Fintech Field Expansion

Klivvr

Partnership Promoter & Recruiter

2024 – 2025

Recruited field promoters and sales representatives supporting fintech expansion, and supported partnership development and field activation programs.

  • Sourcing, screening and recruitment for growth projects
  • Partnership development and field activation

Mass Hiring & Employer Branding

Techurity Group & CEE Consultancy

Recruitment Partner / Employer Branding

2023 – 2025

Mass hiring campaigns for call centre, administration, technical support and IT roles, plus employer branding work to improve candidate attraction and funnel performance.

  • Workforce expansion and mass hiring campaigns
  • Employer branding and candidate experience improvements

Operations, Support & Sales

Earlier Commercial Experience

Workforce Management, CX & Sales

Prior

Workforce management on the Vodafone Ireland and Careem accounts, technical support for Samsung EMEA, customer service across major BPOs, plus insurance sales, telemarketing and reservations roles.

  • Workforce management and resource planning
  • Contact centre and customer experience operations
  • Direct sales, telemarketing and account handling

How an engagement runs

  1. 01

    Diagnose

    Brief review, target definition, existing context and success criteria.

  2. 02

    Build

    ICP and lead sourcing logic, campaign concepts and channel plan.

  3. 03

    Launch

    Campaign execution, follow-ups, qualification and distribution coordination.

  4. 04

    Optimize

    Weekly reporting, conversion review, improved scripts and next actions.

Recent certifications & professional development

My professional development portfolio includes 18 licenses and certifications. These are the two most recent credentials, followed by selected earlier qualifications.

Udemy • Issued September 2026

Business Plan And Business Model For A 7-FIGURE Business

Credential ID: UC-402d9899-e26e-4372-980c-d3edbf030c9

  • Creative Entrepreneurship
  • Strategic Planning
  • Business Planning
  • Business Model Development
  • Business Strategy

Udemy • Issued August 2026

Business Development: Growth With Strategic Relationships

Credential ID: UC-3035b03a-33e1-40ce-8e54-7773204c0b8e

  • Business-to-Business (B2B)
  • Business Development
  • Strategic Partnerships
  • Relationship Management
  • Business Strategy
  • Sales Strategy

Education, selected certifications & languages

Education

Bachelor of Foreign Languages and Translation (English Department), Misr University for Science and Technology — 2017

Certifications

  • RecXchange — Introduction to Business Development (2025)
  • HRCI Talent Acquisition Professional
  • University of Minnesota — Recruiting, Hiring & Onboarding Employees
  • Binance Academy — Blockchain Deep Dive
  • Binance Academy — BNB Chain Fundamentals
  • Valar Institute — Customer Discovery
  • Valar Institute — Cultural Intelligence
  • Valar Institute — Microeconomics: Supply & Demand

Languages

  • Arabic — Native
  • English — Fluent
  • French — Conversational

Visual portfolio

Cover page of the Nehal Salah & Co. visual portfolio PDF

The full visual portfolio

A 15-page document covering selected commercial, acquisition, strategy and content work across Egypt, GCC and MENA — including how engagements are structured and delivered. Open it in your browser or download a copy.

See how I build a case study

An anonymised board-level growth strategy: diagnosis, prioritisation, growth engine, CRM activation, a 30-day plan and the KPIs that govern it.

View the methodology

Additional project details and references can be shared on request during an engagement discussion.